Max Schulze's on a Sustainable Digital Economy

COP26 article for The Tech Capital

COP26 came with a lot of expectations. One could believe that this was the event that will solve climate change with one meeting. The Conference of Parties is not about making large, global decisions, its about agreeing on the practical implementation of the Paris Agreement between 198 countries. And despite

The next chapter for the Alliance

This article was published when I stepped down as the CEO and returned my focus to the execution of the Roadmap. It took the SDIA one year to form itself and get funding in place to start building an organization. It took another year to make our plan - our

And how do we create a sustainable digital economy?

The digital economy manifests itself in the real world through the infrastructure that powers it and the devices that enable access to digital products and services. The rest of the digital economy is an interconnected system of generating, transporting, processing, and displaying bits – ones and zeros. The underlying infrastructure generates

Transparency & the digital realm: A briefing for nonprofits and call for collaboration

We need your help to bring transparency into the digital realm.Editing by Michael J. Oghia, originally written for the SDIA as a call for action towards philanthropy, charity, and nonprofit organizations. Digitalization is becoming the driving force behind many governments’ attempts to modernize and improve economies. At the same

What is the role of facility management in the sustainability equation of digital infrastructure?

The business of data centers is booming around the world. New actors such as infrastructure investors and technology companies are acquiring, building and expanding new and existing facilities. With this new found growth, comes new found responsibility in the public eye. Many countries such as the Netherlands, Norway, Denmark, the

Speech: How the EU can ensure that data centers and digital infrastructures become truly sustainable

Where: EU Greens/EFA Roundtable, 6th of September Below the speaking notes/outline of my presentation. 3 things I am going to leave you withA mental model for the digital economyWhat sustainability really means in the digital economy and its infrastructureThe role of government is to create transparency & set

Transparency as a Viable Sustainability Strategy for Data Center Operators

Editing by Michael J. Oghia, originally written for the SDIA. BackgroundThe digital economy is growing rapidly. Internet traffic is expected to increase from 1.5 zettabytes (ZB) in 2017 to 4.8 ZB by 2022, resulting in a global growth rate of 220% in just five years (Bashroush et al.

sustainability

Why Sustainability needs to be sexy

Let’s start by painting a picture to illustrate the problem. Imagine attending a conference. You see a person in front of the building getting out of an Mercedes S-Class with a driver. It’s a woman in tailored outfit, with every insignia of success - an expensive watch, briefcase

The SDIA’s plan to deliver the roadmap to digital sustainability

Originally written as part of my strategic thinking process around the SDIA's roadmap. Delivering our roadmap means creating a sustainable digital economyTo deliver on our roadmap means accomplishing a reduction of all negative impacts of the digital realm - both environmental and societal - while creating economic value. These metrics